Tuesday, March 26, 2019

Swimwear is back at Victoria's Secret but only…

Swimwear has returned to Victoria's Secret.

But this time, Victoria's Secret Swim line of bathing suits is available only at VictoriasSecret.com/swimwear.

"Due to overwhelming demand, the brand has curated a limited assortment of the popular swimwear on its e-commerce platform for spring/summer featuring the best brands, silhouettes and trends of the season," the company said in a statement Monday.

The company announced that other lines – "a select assortment of the world's best swimwear brands" – will also be available online, including Seafolly, Banana Moon, Lascana and La Blanca.

Styles in the new collection include "high-waist bikinis, Brazilian-cut legs and asymmetric shapes, plus classics that Victoria's Secret Swim is known for."

Supermodels Sara Sampaio, Jasmine Tookes, Romee Strijd, Grace Elizabeth, Lorena Rae, Aiden Curtiss, Megan Williams and Maya Stepper are featured in the campaign for the collection.

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It's here. It's now. It's back. ๐Ÿ‘™๐ŸŽ‰ It's #VSswim. Shop it RIGHT NOW, online only. https://t.co/nenpxOE3Jbpic.twitter.com/YFSbkugdbW

— Victoria's Secret (@VictoriasSecret) March 18, 2019

In 2016, Victoria's Secret parent company, L Brands, decided to pull out of the swimwear category.

In late February, L Brands announced the lingerie retailer is closing 53 stores during a quarterly earnings call with analysts.

CLOSE

At an afterparty in New York, Victoria's Secret Angels react to fellow model Adriana Lima bidding farewell to the iconic lingerie brand. (Nov. 9) AP

The closings make up about 4 percent of the company's 1,143 Victoria's Secret stores worldwide. L Brands also owns Bath & Body Works.

During the call, officials announced swimwear was returning in March.

New sunglasses will be available in select stores and online, the company announced Monday.

It's fun. It's flirty. It's the best suits under the sun. ☀ It's #VSswim. https://t.co/0vvptIrqWFpic.twitter.com/yd4p02s7Sq

— Victoria's Secret (@VictoriasSecret) March 18, 2019

 

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NEW YORK, NY - NOVEMBER 08: Elsa Hosk walks the runway during the Fantasy Bra during 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret) ORG XMIT: 775252749 ORIG FILE ID: 1059371538Yep, it's that time of year! The angels are back in town for the 2018 Victoria's Secret Fashion Show, this year in New York. Elsa Hosk looks heavenly in the coveted, diamond-encrusted Fantasy Bra, worth $1 million.  Dimitrios Kambouris, (Credit too long, see caption)FullscreenBrazilian model Adriana Lima walks the runway at the 2018 Victoria's Secret Fashion Show on November 8, 2018 at Pier 94 in New York City. - Every year, the Victoria's Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It's the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper's Bazaar. (Photo by Angela Weiss / AFP)ANGELA WEISS/AFP/Getty Images ORIG FILE ID: AFP_1AP0MZThe night marks the end of an era for one Victoria's Secret Angel: Adriana Lima. ANGELA WEISS, AFP/Getty ImagesFullscreenAdriana Lima walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on Thursday, Nov. 8, 2018, in New York. (Photo by Evan Agostini/Invision/AP) ORG XMIT: CAPM148Lima hung up her wings with an emotional tribute, retiring from the fashion show that made her a household name. Evan Agostini, Evan Agostini/Invision/APFullscreenUS model Kendall Jenner walks the runway at the 2018 Victoria's Secret Fashion Show on November 8, 2018 at Pier 94 in New York City. - Every year, the Victoria's Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It's the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper's Bazaar. (Photo by Angela Weiss / AFP)ANGELA WEISS/AFP/Getty Images ORIG FILE ID: AFP_1AP078Kendall Jenner returns to the Victoria's Secret runway, continuing to flex her top model status. ANGELA WEISS, AFP/Getty ImagesFullscreenNEW YORK, NY - NOVEMBER 08: Kendall Jenner walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Kevin Mazur/WireImage) ORG XMIT: 775255601 ORIG FILE ID: 1059371562The supermodel got some runway practice on Halloween, dressing as Victoria Secret angels with her Kardashian-Jenner sisters.  Kevin Mazur, WireImageFullscreenNEW YORK, NY - NOVEMBER 08: Gigi Hadid walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret) ORG XMIT: 775252749 ORIG FILE ID: 1059371098Gigi Hadid is back after skipping out on the Shanghai show in 2017. Dimitrios Kambouris, (Credit too long, see caption)FullscreenNEW YORK, NY - NOVEMBER 08: Gigi Hadid walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret) ORG XMIT: 775252749 ORIG FILE ID: 1059371578Hadid struts her angel wings as if she never missed a beat.  Dimitrios Kambouris, (Credit too long, see caption)FullscreenNEW YORK, NY - NOVEMBER 08: Bella Hadid walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret) ORG XMIT: 775252749 ORIG FILE ID: 1059371566Gigi's younger sister Bella Hadid is a vision in white ...  Dimitrios Kambouris, (Credit too long, see caption)FullscreenNEW YORK, NY - NOVEMBER 08: Bella Hadid walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Kevin Mazur/WireImage) ORG XMIT: 775255601 ORIG FILE ID: 1059371354... and sultry in black. Kevin Mazur, WireImageFullscreenNEW YORK, NY - NOVEMBER 08: Behati Prinsloo walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Kevin Mazur/WireImage) ORG XMIT: 775255601 ORIG FILE ID: 1059371270Behati Prinsloo walks the runway just months after giving birth to her second child with husband and "The Voice" star Adam Levine. Kevin Mazur, WireImageFullscreenNamibian Model Behati Prinsloo walks the runway at the 2018 Victoria's Secret Fashion Show on November 8, 2018 at Pier 94 in New York City. - Every year, the Victoria's Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It's the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper's Bazaar. (Photo by Angela Weiss / AFP)ANGELA WEISS/AFP/Getty Images ORIG FILE ID: AFP_1AP07EThe 30-year-old model is back after a three-year hiatus from the show to focus on her children, 2-year-old Dusty Rose and 7-month-old Gio Grace.  ANGELA WEISS, AFP/Getty ImagesFullscreenNEW YORK, NY - NOVEMBER 08: Lais Ribeiro walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Kevin Mazur/WireImage) ORG XMIT: 775255601 ORIG FILE ID: 1059371422Lais Ribeiro is a star, literally.  Kevin Mazur, WireImageFullscreenSouth African model Candice Swanepoel walks the runway at the 2018 Victoria's Secret Fashion Show on November 8, 2018 at Pier 94 in New York City. - Every year, the Victoria's Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It's the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper's Bazaar. (Photo by Angela Weiss / AFP)ANGELA WEISS/AFP/Getty Images ORIG FILE ID: AFP_1AP0MLCandice Swanepoel is all smiles on the runway.  ANGELA WEISS, AFP/Getty ImagesFullscreenNEW YORK, NY - NOVEMBER 08: Candice Swanepoel walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Kevin Mazur/WireImage) ORG XMIT: 775255601 ORIG FILE ID: 1059371444In her second look, Swanepoel strikes a pose.  Kevin Mazur, WireImageFullscreenCanadian model Winnie Harlow walks past Shawn Mendes (R) as he performs on the runway at the 2018 Victoria's Secret Fashion Show on November 8, 2018 at Pier 94 in New York City. - Every year, the Victoria's Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It's the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper's Bazaar. (Photo by Angela Weiss / AFP)ANGELA WEISS/AFP/Getty Images ORIG FILE ID: AFP_1AP0V4Winnie Harlow is giving us major flower-power vibes.  ANGELA WEISS, AFP/Getty ImagesFullscreenNEW YORK, NY - NOVEMBER 08: Grace Bol walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret) ORG XMIT: 775252749 ORIG FILE ID: 1059371392Grace Bol brings a pop of color to the runway.  Dimitrios Kambouris, (Credit too long, see caption)FullscreenNEW YORK, NY - NOVEMBER 08: Rita Ora walks the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret) ORG XMIT: 775252749 ORIG FILE ID: 1059370312A lineup of musicians are also on the runway, alongside Victoria's Secret angels, to provide live entertainment. Performers include Rita Ora.  Dimitrios Kambouris, (Credit too long, see caption)FullscreenNEW YORK, NY - NOVEMBER 08: Halsey performs on the runway during the 2018 Victoria's Secret Fashion Show at Pier 94 on November 8, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret) ORG XMIT: 775252749 ORIG FILE ID: 1059397480Halsey looks like a literal angel with feathery skirt and matching eyebrows. Dimitrios Kambouris, (Credit too long, see caption)FullscreenUS singer Bebe Rexha performs on the runway at the 2018 Victoria's Secret Fashion Show on November 8, 2018 at Pier 94 in New York City. - Every year, the Victoria's Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It's the most-watched fashion event of the year (800 million tune in annually) with around 12 million USD spent on putting the spectacle together according to Harper's Bazaar. (Photo by Angela Weiss / AFP)ANGELA WEISS/AFP/Getty Images ORIG FILE ID: AFP_1AP0RKBebe Rexha matches the runway.  ANGELA WEISS, AFP/Getty ImagesFullscreenShawn Mendes performs during the 2018 Victoria's Secret Fashion Show at Pier 94 on Thursday, Nov. 8, 2018, in New York. (Photo by Evan Agostini/Invision/AP) ORG XMIT: CAPM138Shawn Mendes steals the Angels' (and the audience's) heart with his vocals. Evan Agostini, Evan Agostini/Invision/APFullscreenSara Sampaio has her tresses curled backstage.Before the show, Sara Sampaio has her tresses curled for the big show. Slaven Vlasic/FilmMagicFullscreenAngel Romee Strijd, right, gets prepared for the big show backstage, Thursday.Angel Romee Strijd, right, gets prepared for the big show backstage, Thursday. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenElsa Hosk's has her makeup applied backstage.Elsa Hosk's has her makeup applied backstage. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenAngel Elsa Hosk has the honor of wearing the Victoria's Secret million-dollar Fantasy Bra in tonight's show.Angel Elsa Hosk has the honor of wearing the Victoria's Secret million-dollar Fantasy Bra in tonight's show. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenA Victoria's Secret model gives an interview during hair and make-up sessions before the start of the Victoria's Secret fashion event.A Victoria's Secret model gives an interview during hair and make-up sessions before the start of the Victoria's Secret fashion event. JASON SZENES/EPA-EFEFullscreenSadie Newman has some fun backstage.Sadie Newman has some fun backstage. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenAngel Zuri Tibby sends a kiss.Angel Zuri Tibby sends a kiss. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenShanina Shaik gives a sultry look backstage.Shanina Shaik gives a sultry look backstage. Axelle/Bauer-Griffin/FilmMagicFullscreenKendall Jenner prepares backstage during the Victoria's Secret Fashion Show.Kendall Jenner prepares backstage during the Victoria's Secret Fashion Show. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenAngel Mayowa Nicholas received makeup touches backstage during 2018 Victoria's Secret Fashion Show in New York at Pier 94 on Thursday, in New York.Angel Mayowa Nicholas gets a touch-up backstage at Pier 94 in New York. Dia Dipasupil/Getty Images for Victoria's SecretFullscreenSwedish-Australian model Kelly Gale prepares.Swedish-Australian model Kelly Gale prepares. ANGELA WEISS/AFP/Getty ImagesFullscreenVeteran Angel Elsa Hosk looks ready fro her close-ups during hair and make-up sessions before the start of the 2018 Victoria's Secret Fashion Show. The annual show is sponsored by the lingerie brand.Veteran Angel Elsa Hosk looks ready for her close-ups during hair and makeup sessions before the start of the 2018 Victoria's Secret Fashion Show.  JASON SZENES/EPA-EFEFullscreenDutch model Romee Strijd gets some TLC for her toes.Dutch model Romee Strijd gets some TLC for her toes. ANGELA WEISS/AFP/Getty ImagesFullscreenNamibian model Behati Prinsloo prepares for the 2018 Victoria's Secret Fashion Show in hair and make-up backstage on November 8, 2018 at Pier 94 in New York City.Namibian model Behati Prinsloo prepares for the 2018 Victoria's Secret Fashion Show in hair and makeup backstage at Pier 94 in New York. ANGELA WEISS/AFP/Getty ImagesFullscreenNew Zealand's Maia Cotton prepares backstage.New Zealand's Maia Cotton ANGELA WEISS/AFP/Getty ImagesFullscreenAngels Lais Ribeiro, left, Jasmine Tookes and Josephine Skriver pose wearing Mary Katrantzou T-Shirts backstage.Lais Ribeiro, left, Jasmine Tookes and Josephine Skriver pose wearing Mary Katrantzou T-shirts. Dia Dipasupil/Getty Images for Victoria's SecretFullscreenAngel Maggie Lane poses during hair and make-up.Angel Maggie Lane JASON SZENES/EPA-EFEFullscreenVictoria's Secret Angel Sui He is all smiles backstage, Thursday.Victoria's Secret Angel Sui He is all smiles. Dia Dipasupil/Getty Images for Victoria's SecretFullscreenSuper model Bella Hadid sits for hair and make-up.Supermodel Bella Hadid sits for hair and makeup. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenYep, it's that time of year! The beginning of the 2018 Victoria's Secret Fashion Show starts backstage with hair and makeup. Candice Swanepoel, left, Behati Prinsloo, singer Rita Ora and Adriana Lima pose backstage.Candice Swanepoel, left, Behati Prinsloo, singer Rita Ora and Adriana Lima  Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenTa-da! Tanzanian model Herieth Paul, US model Taylor Hill and South Sudanese model Grace Bol work their craft.Ta-da! Tanzanian model Herieth Paul, U.S. model Taylor Hill and South Sudanese model Grace Bol  ANGELA WEISS/AFP/Getty ImagesFullscreenJosephine Skriver fluffs her locs backstage.Josephine Skriver Charles Sykes/Invision/APFullscreenStella Maxwell sits for makeup.Stella Maxwell sits for makeup. ANGELA WEISS/AFP/Getty ImagesFullscreenCheese! Agel Jasmine Tookes poses with a Fujifilm Instax camera.Cheese! Agel Jasmine Tookes poses with a Fujifilm Instax camera. Dia Dipasupil/Getty Images for Victoria's SecretFullscreenHungarian model Barbara Palvin prepares is all smiles before the Victoria's Secret Fashion Show, Thursday.Hungarian model Barbara Palvin ANGELA WEISS/AFP/Getty ImagesFullscreenBella Hadid looks camera-ready at the Victoria's Secret Fashion Show in hair and make-up backstage.Bella Hadid looks camera-ready. ANGELA WEISS/AFP/Getty ImagesFullscreenLegs, legs, legs! Angels Maggie Laine, left, Alexina Graham, Myrthe Bolt, Barbara Palvin, and Leomie Anderson show off backstage.Legs, legs, legs! Angels Maggie Laine, left, Alexina Graham, Myrthe Bolt, Barbara Palvin, and Leomie Anderson show off backstage. Dia Dipasupil/Getty Images for Victoria's SecretFullscreenMartha Hunt has her tresses styled backstage, Thursday.Martha Hunt ANGELA WEISS/AFP/Getty ImagesFullscreenFrida Aasen, left, Sophia Neophitou and Herieth Paul get close backstage.Frida Aasen, left, Sophia Neophitou and Herieth Paul get close. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenHere's an overview of the 2018 Victoria's Secret Fashion Show hair and make-up hustle and bustle backstage. Every year, the Victoria's Secret show brings its famous models together for what is consistently a glittery catwalk extravaganza. It's the most-watched fashion event of the year (800 million tune in annually) with around $12 million USD spent on putting the spectacle together according to Harper's Bazaar.The hair and makeup hustle and bustle backstage. Every year, the Victoria's Secret show brings its famous models together for a glittery catwalk extravaganza. According to Harper's Bazaar, it's the most-watched fashion event of the year, with around $12 million spent on putting the spectacle together. ANGELA WEISS/AFP/Getty ImagesFullscreenMaggie Laine gives a little show backstage.Maggie Laine gives a little show backstage. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenGigi Hadid takes media questions backstage.Gigi Hadid takes media questions. Roy Rochlin/Getty ImagesFullscreenAngels Grace Bol,left, Subah Koj and Herieth Paul pose backstage.Angels Grace Bol, left, Subah Koj and Herieth Paul ANGELA WEISS/AFP/Getty ImagesFullscreenDutch model Yasmin Wijnaldum gets her selfie on backstage.Dutch model Yasmin Wijnaldum gets a selfie. ANGELA WEISS/AFP/Getty ImagesFullscreenRita Ora strikes a pose backstage during Victoria's Secret Fashion Show.Rita Ora  Dia Dipasupil/Getty Images for Victoria's SecretFullscreenMing Xi, left, and Kendall Jenner prepare backstage at the Victoria's Secret Fashion Show.Ming Xi, left, and Kendall Jenner Dia Dipasupil/Getty Images for Victoria's SecretFullscreenVeteran Victoria's Secret Angel Adriana Lima takes media questions backstage.Veteran Angel Adriana Lima takes media questions. Roy Rochlin/Getty ImagesFullscreenModel Winnie Harlow is all smiles backstage.Model Winnie Harlow is all smiles. Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenAngel Kendall Jenner prepares backstage.Kendall Jenner Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenGizele Oliveira will be ready for her close-up!Gizele Oliveira will be ready for her close-up! Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenMing Xi works a video rig with Gigi Hadid, right, as the prep for the Victoria's Secret Fashion Show 2018.Ming Xi works a video rig with Gigi Hadid, right, as the prep for the Victoria's Secret Fashion Show 2018. Dia Dipasupil/Getty Images for Victoria's SecretFullscreenGigi Hadid gets hair care backstage.Gigi Hadid gets hair care backstage. Dia Dipasupil/Getty Images for Victoria's SecretFullscreenJosie Canseco and Iesha Hodges pose backstage during the 2018 Victoria's Secret Fashion Show. Josie Canseco and Iesha Hodges pose backstage before the show begins.  Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreenShanina Shaik prepares backstage.Shanina Shaik Dimitrios Kambouris/Getty Images for Victoria's SecretFullscreen
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